The Handy Geeks maintains retail stores for national brands: lighting, signage, plumbing, electrical, the long tail of keeping physical locations running. The brands do not hire vendors directly. They post work orders to online platforms, and a network of vendors races to claim each one. Whoever responds first, with the right licenses on file, wins the work.
Bernard, the founder, was not drowning because he had bad people. He was drowning because the moat in his industry is speed, and one human cannot outpace competing vendors by watching five platforms sixteen hours a day.
Miss a work order by a few minutes and it goes to someone else. Multiply that by every order, every platform, every day.